Andreas Handani Copywriting

Case Study: Sales Emails Sequence

How I helped my client John Smulo, the Owner of Feast Today (sub-division of Purple Cow) create a complete Sales Sequence offering his Agency's main service: Restaurant Website Builder.

1) Initial Email Pitch #1

Subject Line: Hey (NAME) — I’m rooting for (RESTAURANT)’s success!


Hey (NAME),

My name is John — and I want to help you take (RESTAURANT) to the next level.

I’m reaching out to you, (NAME), because I want to tell you the story of Feast — a restaurant website builder that me & my team designed specifically for restaurants who wants to get more customers by building an online website.

Put simply, I wanna give (RESTAURANT) the opportunity to join on board!

Here’s what we believe: Building a website for your restaurant is extremely important. Through your website, your customers are able to view your menu, interact with your restaurant, and most importantly...book a table via online.

...Click!

Just like that.

Naturally, this makes it 10x easier for your customers to actually eat at your restaurant, therefore boosting your restaurant’s book rate & customer satisfaction.

The best part? We’re prepared to give you a 30-day free trial to build your own website. No obligations, no BS. We’re doing this to earn your trust by showing you proof how our service can get (RESTAURANT) more customers, more popularity, and more smiles—pure and simple.

If you like the finished website, you get to keep it. (along with all the extra revenue boost & popularity that will come your way). And if you don’t like it, you don’t have to pay us a single dime.

Sound fair enough?

You bet, (NAME).

Claim your 30-day Free Feast Trial here.

Happy Feasting,
John Smulo — Team Leader of Feast & A Food Enthusiast

2) Follow-Up Email #2

Subject Line: From now on, (RESTAURANT) will always be fully booked!


(NAME), wouldn’t it be awesome if from now on, (RESTAURANT) will always be fully booked—Every. Single. Night?

We’re from Feast— and we’re here to make that happen for you.

Feast is a restaurant website builder designed specifically for great restaurants who wants to get more customers by building an online website.

By helping you create a gorgeous website for (RESTAURANT), we’ll help you become more popular, gain more customers, and invite curiosity from online foodbloggers to try and have a bite at your wonderful cuisines!

And... if those foodbloggers LOVE your food, you can bet they’ll influence their followers—thousands of ‘em—to eat at your place.

Sounds great?

(NAME), your journey to a fully booked restaurant starts from Feast...

Claim your 30-day Free Feast Trial here.

Happy Feasting,
John Smulo — Team Leader of Feast & A Dedicated Food Lover

3) Follow-Up Email #3

Subject line: How to boost (RESTAURANT)’s customer satisfaction!


(NAME), if only your restaurant has a dedicated website, your customers can eat there in One. Simple. Click.

There’s no need for them to book over phone calls, or being frantic about reservations...

With just one simple click on their phone, they can have absolute peace of mind that they’ll get a table at your restaurant...and get served with great food.

By now you should be familiar with Feast — a restaurant website builder designed specifically for great restaurants who wants to get more customers by building an online website.

Through Feast, eating at your restaurant—over your competitors’—have just become 10x easier for your customers...

The result?

Your restaurant’s book rate and customer satisfaction will skyrocket.

Interested in boosting your customer’s satisfaction, (NAME)?

Claim your 30-day Free Feast Trial here.

Happy Feasting,
John Smulo — Team Leader of Feast & A Dedicated Customer Pleaser

4) Follow-Up Email #4

Subject Line: The internet wants to know about (RESTAURANT)!


(NAME), if you’re not utilizing Online Marketing to promote (RESTAURANT), you’re essentially throwing away a golden Marketing opportunity...on a daily basis.

Why do I say that?

Because (RESTAURANT) could gain HUGE benefits just by having a website!

More customers, more popularity, and more customer satisfaction—you name it.

What’s more, in this day and age it’s too easy to make a website of your own.

In as little as 2 hours, you can have your own, dedicated website for your restaurant up and running!

Use Feast — a restaurant website builder designed specifically for great restaurants who wants to get more customers by building an online website.

We promise to help you create the perfect website for (RESTAURANT), (NAME).

Claim your 30-day Free Feast Trial here.

Happy Feasting,
John Smulo — Team Leader of Feast & Online Marketing Expert

5) Follow-Up Email #5

Subject line: A gorgeous website for your gorgeous restaurant.


(NAME), what if there’s a way to knock your competition out of the park, bring pride & sense of ownership to your employees, and get a fully-booked restaurant—Every. Single. Day.

Guess what? There is.

By having your own gorgeous website for your restaurant, you can crank up your restaurant’s revenue, popularity, and happiness—all at once.

Feast’s templated restaurant website builder makes it so easy for you to operate, it takes as little as 2 hours for you to build a fully operational (and beautiful) website from scratch.

That’s right... In 2 hours or less, you can crank up (RESTAURANT)’s revenue, popularity, and happiness—by building your own beautiful website and showing it for the whole world to see.

Are you ready to take (RESTAURANT) to the next level?

Claim your 30-day Free Feast Trial here.

Happy Feasting,
John Smulo — Team Leader of Feast & Expert in Designing Gorgeous Websites

6) Follow-Up Email #6

Subject Line: Should I call a dancing dolphins expert?


Hey (NAME),

John from Feast Today here — you haven’t answered my emails these past couple weeks... That can only mean:

  1. You’ve just been swamped with your restaurant work and haven’t had the chance to reply
  2. You already have a website plan all figured out for your restaurant and don’t need Feast Today’s expert help (even though we’re offering a 30-day Free Trial)
  3. You went on a vacation to SeaWorld and accidentally got hypnotized by dancing dolphins

Please tell me which one of these is the case, (NAME). I’m starting to get worried! 😀

Cheers,
John Smulo — Team Leader of Feast

P.S. We’re excited to help you create the perfect website for your restaurant, (NAME)! Claim your 30-day Free Feast Trial here.

7) Follow-Up Email #7

Subject Line: Our templated restaurant website takes the headache off your plate.


(NAME), many restaurant owners are nervous about building a website because they’re concerned about how it will look on people’s phones.

And you know what? They’re absolutely right.

In this day and age, mobile-viewing is extremely important (and so easy to screw up if you’re not an expert website builder).

Fortunately, Feast’s templated restaurant website is designed to give great viewing experience for every single device—while also maintaining the uniqueness of the one & only (RESTAURANT).

This way, you won’t have to worry about responsiveness, coding, etc. We take care of ALL of it for you.

Here’s our promise: If you decide to try Feast, you’ll see for yourself how our templates get the BEST viewing experience in every single device across the board.

Still nervous about trying?

Don’t be...

Get started risk-free with our 30-day Free Feast Trial.  

Happy Feasting,
John Smulo — Team Leader of Feast & A Responsive Website Design Expert

8) Break-up Email (last offer)

Subject Line: Well (NAME)...


(NAME), at this point I’m going to assume improving (RESTAURANT)’s marketing just isn’t your priority right now. Feel free to reach out when you’re ready to get serious about taking (RESTAURANT) to the next level.

Good luck,
John Smulo — Team leader of Feast

P.S. Should you decide to change your mind, you can claim your 30-day Free Feast Trial here.

Like the copy? Interested in working with me to create your own Sales Sequence?